SMOOTH MOVERS

visual identity/social media/strategy

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The Project

Smooth Movers had been running for a few years before my involvement, so it already had a recognisable brand identity consisting of handwriting, illustrations and an informal and friendly aesthetic.

Skills

Branding
Illustration
Print
Content Creation
Merch Design

To maintain consistency between my work and the events’ previous designs, I stick to a similar style of hand-rendered work but with a polished and clean look, and a more cohesive colour scheme throughout the outcomes (theme dependent).

I am creatively responsible for every element of the festival’s visual identity, including social media material, posters, banners, infographics, venue dressings, and merchandise.

photography credits: Saltshots & Bella Rose Bunce